Customers think more about the services they use and the products they buy – and it’s not just about the cost either. It’s also about the things they value. People want to know that their favourite brands care about what matters to them, and the environment is often first on the list! Thankfully, getting started can be as easy as using environmentally friendly products in your next event, promotion, exhibition or retail display. 

7 Reasons to use eco-friendly products 

Read on to discover why choosing sustainable products can be so beneficial and why green companies across the UK continue to pass their competition.

1. A better brand image 

Many companies struggle with their reputation, and there’s little they can do about the narrative – especially given the rise of social media. By making it clear that you’re now using environmentally friendly products, you position yourself as a forward-thinking brand. 

This naturally presents you as more responsible than some of your competitors. Beyond helping your reputation, it can also counter negative press and breathe new life into your brand.

2. Better talent, partners and investors 

In showing that you really care about the environment, you’re more likely to attract the brightest applicants. That’s because smart candidates want to know you’re thinking about the future and willing to move with the times. People would rather work for green companies, and likewise, brands will be quicker to partner up because of what it could mean for their reputation. 

You could also end up attracting potential investors. Think about it; would they rather get involved with a company that’s stuck in its ways, or one that’s taking steps to improve?

3. A staff morale boost 

Knowing that you’re using earth-friendly products can do wonders for staff morale, and it might help you retain your best workers. Adopting eco-friendly printing methods and using sustainable marketing products can also encourage staff to make small changes at home – so you’d be motivating others to get involved. 

Once your staff learn of your initiatives, even if you start with a few simple display products, they may be quicker to recommend your brand to friends and family, and share your content online. 

4. You promote valuable discussions 

In using environmentally friendly products as part of your marketing strategy, you encourage discussions around who you are, what you do, and the difference you make. A 3D display built out of recyclable Re-board, for example, can serve as a major talking point. 

This gives you a chance to engage with your audience personally. You can then discuss your unique service benefits, what you’re doing for the environment, and even sign them up to learn more. Creative and ethical displays can also be shared across your online channels to spark meaningful conversations.

Above: A window display for Vivienne Westwood made entirely out of sustainable Re-board.

5. Sustainability, the easy way 

Going green often means investing in sustainable methods and technology, and that doesn’t happen overnight. So, you can probably see why using environmentally friendly products as part of a display can be seen as an easy win! You’ll be doing your bit for the environment but without the burden of investing right away. 

We recommend buying Earth-friendly products from a company like ours known for its sustainable practices. We’ve heavily invested in green printing methods and machines, and by working sustainably at our end, we make your project that much better for the planet. 

6. Reaching new customers 

Polls taken by Forbes, OpenText and The Guardian show that over 75% of consumers care about a brand’s ethics and values. With that in mind, it makes sense that you’ll appeal to a wider audience if you take steps to reduce your environmental impact. 

You could use big visuals made from eco-friendly display products to get people talking, and potentially reach a new customer base. You aren’t limited to promotional materials either; try eco-friendly exhibition stands and non-PVC vehicle graphics to get your message out there!  

7. A healthier planet for all 

It’s the whole reason people care! By making sustainable displays, you cut the amount of waste going into landfill sites and natural habitats. Environmentally friendly products and prints are typically non-toxic too, so they won’t poison the country’s flora and fauna. These minor changes can have a big impact on the world around us. 

Once you’ve started your journey towards a brighter future, we’re confident you’ll never want to go back. And with so many green alternatives to everyday display products, we can make sure that you never need to!

Get environmentally friendly products for your brand

The Raccoon store offers a wide range of high-quality display items and large format printing options, all of which can be fully customised to suit your brand. We sell everything from vehicle graphics and window films to acrylic signage, exhibition stands and outdoor displays. 

Get in touch for eco-friendly printing or click the button below to browse our products.

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