Outdoor advertising is a great way to get people interested in what you sell. This could be a product, service or experience – it simply doesn’t matter. Either way, people will only visit when they feel it’s worth their time. And to do that, you’re going to need outdoor signage. By getting your message seen and heard, you’ll be more likely to entice new visitors and turn them into lifelong customers.

From outdoor signage boards to promotional vehicles, we’re about to cover the most effective ways to attract shoppers while they’re out and about.

Quick tips for outdoor graphics

First, it’s important to know the basics. Here’s how to avoid the common pitfalls and ensure your outdoor sign sends the proper message. You can learn more in our guide our guide to signage design.

Keep it short and sweet – Don’t clutter your sign with too many pictures or too much information. Pick a legible font and make any fine print easy to understand.

Give a call to action – The best way to grab a passerby is to tell them what’s on offer and how to get it. This could be ‘Visit in store now’, ‘see our deals’ or ‘Sign up today’.

Contrast your colours – We suggest using one or two branded colours, while ensuring your message can be seen from far away. It’s all about grabbing attention as quickly as possible.

Use waterproof products – Your outdoor signs must be weatherproof, so avoid using materials designed for indoor use. We label products accordingly, so you’ll always know for sure.

How to attract customers using outdoor signage

Specialising in large format print, and with many outdoor signage options available online, we know a thing or two about being seen. These tips will help get you started.

Build a window display

Perfect for making the most of your space, window displays are used by clothing chains, bookstores, boutiques, toy shops and more. A good example of this is Vivienne Westwood, who used Re-board to create a series of sustainable, high-fashion displays.

Whatever you’re selling, a good display window (made from any kind of rigid board) can turn your space into a hot spot that demands attention – especially during a sale or the festive season.

Set up a gazebo tent, parasols and flags

A gazebo tent provides shade from the summer sun, shelter from the rain, and can either serve as a demonstration space or give your customers a place to relax. Alternatively, use parasols to extend your setup outside and get your logo seen.

You could also use feather, bladed or teardrop flags to get noticed from afar. Although slim, it’s their height that gives them impact, and they’re sometimes used by builders and paving companies to advertise. With a range of flag styles available, we’ve got the perfect product for your brand.

Don’t forget your outdoor signage boards

Collectively known as pavement signs, outdoor signage boards are the unsung heroes of sales and marketing campaigns. Options include classic swing signs, sign wedges and spring poster frames, or you can do as the pubs do and promote your message with a chalk A-board. They work best when they’re entertaining, so a funny play on words can go a long way!

Simple but reliable, these outdoor signs are easy to move as needed. You can see our full suite of pavement signs here.

Display banners, posters and window graphics

Large custom posters and outdoor banners are designed to get you noticed, so use them as often as you can. Posters are placed on windows, behind Perspex, on bus shelters and high streets, while banners can be placed high up for maximum exposure. If you’re unsure, this posters vs banners comparison can help you choose between the two. 

If you have a lot of window space, then you can apply your graphics directly to the glass! A bold image, combined with your branding or an eye-catching message, can transform the front of your premises into a unique advert. See our full range of window films here.

Wrap your vehicle in a vinyl design

A vehicle wrap will advertise your brand wherever you go. It’s an easy win if you visit clients or make deliveries, especially in built-up areas. In terms of design, the sky’s the limit, and you could even use it as a backdrop for pictures, videos and social reels.

If you’re running a promotion, then you might want to hire a promotional vehicle instead. Companies like Promohire can fully customise a vehicle to your needs, whether it’s an ice cream truck, milk float or double-decker bus. Now that’s outdoor signage that won’t be missed!

Ready to buy at a fair price? We have you covered…

The Raccoon store was made to help people like you get the custom products they need. So, what are you waiting for? From posters and banners to wall, window and vehicle graphics, you’ll find a wide range of items – all ready to be customised by you. There’s free delivery on everything, and making a design couldn’t be easier.

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