The Power of Printed Products in a Digital World
The digital world has had a huge impact on how people do business. But while magazines and newspapers may have seen some negative effects, promotional printed products are as important as ever. In fact, companies which rely purely on a digital market will fail to make connections where it counts – and that can cost them in the long run.
So why are custom printed products so effective, and how could you gain from print marketing along with attractive display products? Read on to find out!
Printed products attract a wide audience
With so many ads vying for attention, internet users have trained themselves to scan and filter out digital noise. The truth is, we rarely even notice it. Studies show that only 35% of digital ads are viewed, but the same can’t be said about physical displays – especially in busy high streets where people are more receptive.
Additionally, not everyone lives online. Some people like to shop in person, and you can target them directly with colourful custom posters and large outdoor banners. So, printed products help you stand out from the crowd and set you apart from your ‘online only’ competitors.
They help build trust in your brand
Many online brands die out because they fail to gain traction with consumers – and there’s a good reason for that. If you’re just advertising online, customers may become suspicious or even think you’re a scam. Printed products can actually help put these worries to rest!
A launch or public event builds trust with potential customers, who’ll then spread word to their families, friends and followers. You can promote in other ways too; Amazon uses classy vehicle graphics to build trust while they’re out and about. Simple but effective!
You can Build a unique experience
A brand activation is a great way to get your company’s name out there because it gives people something to remember you by. You could try handing out free samples, running a competition or prize draw, or setting up a special experience for attendees to enjoy. You can even brand your swag using customised stickers, at an affordable cost to your business.
An activation can be held in a high street, on your premises, or even at an exhibition or trade show. Simply use your display products to ‘wrap’ your space into a branded oasis. You could then use vinyl wall graphics, floor graphics, and other print marketing like leaflets and flyers to tell your story.
Displays can support your digital strategy
People love art, and a strong design can easily become part of the landscape and shared on social media. Bright branded colours and attention-grabbing imagery can all help you stand out, as can inspirational quotes and well-known sayings. Just be sure to make your branded products simple and easy to read!
Why not use durable rigid media boards to create a vibrant display, along with vertical roller banners complete with QR codes so people can immediately learn more?
Alternatively, use a wrapped vehicle as a branded backdrop for your social video reels. Another option is to use sustainable Re-board for 3D displays and fun photo ops.
You can advertise on any surface
The advent of the internet means people can advertise to customers all over the world, but it’s often intrusive and poorly timed – which is why ad blockers have grown so popular.
Printed products can be placed anywhere there’s a promotion or sale. Likewise, you can position your display products by the counter, high up as a hanging banner, along the wall, or against the glass as a vinyl window graphic. These can all be used in tandem to create a show stopping display, whether it’s for a new fashion line or to celebrate the festive season.
They help you forge lasting connections
When’s the last time a digital presence really meant something to you? While the internet’s great at keeping us connected, it’s almost impossible for a brand to make a meaningful connection online without providing a unique and very tangible benefit.
Printed products, on the other hand, have a physical presence – so they can be used in person to set the scene as you meet and greet, or educate visitors on what you do.
Printed products make decorating easy
Painting is popular, but there’s only so much it can do. If you want a detailed design with a particular finish, the only way to get it is with a printed product. Think of a mural; can you really get all the finer details in there unless you’re a talented artist?
Not so with vinyl graphics, posters, printed boards and pattern wallpaper. With a digital printed design, you can achieve the exact look you want for your particular space.
Get printed products from an experienced supplier
To stand out in the digital age, you’re going to need the right supplier. Here at Raccoon, we live and breathe large format print and are obsessive about quality. And when you buy from our online store, you can trust every product to be fully customisable, produced to a high standard, and delivered on schedule.
Pick the product you need and then get customising! You can either upload existing art or get creative with our online design tool. What are you waiting for? Give your brand a leg up today!
